We were approached by the team at Coastal Medical Imaging to help them create a totally new brand and supplementary marketing materials/website along side it.
We began this process by discovering the core of what the brand means , the purpose and mission, and the overall values which they want to represent. Following numerous interactive workshops with the creators of the business we managed to peel away the layers of services and products to understand what the ambition of the business is.
From this we began to build the brand. And what a beauty it is.
Comfort, Care, Ease Of Use, Accessibility, Affordability, Quality, Trust and Consistency are all core values Coastal Medical Imaging must always represent. This needed to be created into a brand within the Medical Imaging industry, but also convey the calming, tranquil connotations of the coast, as so closely connected to the brand and vision.
We created a full brand guidelines and brand asset library for Coastal Medical Imaging. This included:
– Brand Guidelines
– Social Media Profile – Artwork
Once we had created the brand, the assets, and supplementary content materials we began the web build. A challenge for sure given the mix of medical look, feel and familiarity, alongside the distinctive brand imagery of the calming coast and landscape.
We feel like we have pulled this off perfectly, creating an easily understood and easily navigable user experience on the website without replicating the regular, generic and quite frankly boring traditional medical type website.
We implore you to take a look at www.coastalmedicalimaging.com to take a look for yourself!
Other Services we provide Coastal Medical Imaging:
– Website Hosting
– Website Maintenance + Security Updates
– Digital Marketing Advice + Support
Website Creation, Brand Creation