Cygnet are an export-led British manufacturer supplying state-of-the-art handling and processing machinery to high-performance fibre and fabric industries. They design and build technologies to process technical fibres for worldwide markets in aerospace, automotive, wind energy, sporting goods and industrial.
Founded in 1974 to manufacture creels for the traditional textile industry, they have become experts in the handling and processing of advanced fibres in the markets that they service today. Over four decades they have built a strong reputation for quality, service and technical expertise, and a network of long-standing customers and valued suppliers.
We were approached as the group were expanding and needed clear guidelines and structured branding across all business units to fit under the group umbrella. We started by getting a clear understanding of what the brand means and it’s ambitions, along with its history within the sector. Once guidelines are built, we would be required to built a suite of documents, from marketing material, product fliers, business cards and stand designs.
We created simple to understand brand guidelines with tweaks to the logo for the future. Once our guidelines were in use, we created a series of marketing documents, brochures, flyers and digital packs for use by the sales team, along with stand designs that can be used across the globe!
Brand Development, Stand designs, Website, brochures and photography
Brand development and fulfillment