BICYCLE IS ART

Starley bikes were about to launch there own in-house paint studio, allowing customers to have anything they wanted on their bike. In an industry that is very much dictated by the manufacturer, it was a breath of fresh air and a great project to work on. We spoke to Ugo Gattoni an amazing illustrator who has created some true masterpieces, Ugo took a blank frame and let loose. The bike was first displayed at the NEC bike show, launching the new service and features in Creative Review and other publications including headset press

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Client: Starley Bikes
Skills: Marketing, PR, Design

Category

Graphics, marketing, PR

Tags

Date published

11th June 2016
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