Designing an internal brand for Cygnet Group was a great opportunity to develop a clear tone of voice and character and getting all staff of the business involved in the process in the new Cygnet Intranet. The Intranet was a new tool to allow a wider communication platform across all locations and very important to the business as it allowed knowledge a platform to share knowledge. The system was used as a facebook for the office, allowing users to share their location if they were in the office or not, and more background information for each of the staff.
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